LG 55UP78003LB TV 55" 4K Ultra HD Sort

Genuine 4K UHD. It is incredibly captivating.

LG UHD TVs exceed your expectations every time. You can experience true-to-life picture quality and vibrant colors with four times the number of pixels at Full HD resolution.

Guaranteed cinematic experience.

Take the cinema home. FILMMAKER MODE ™ and HDR technologies provide an even more impressive experience. And with your favorite streaming providers, you can access the content you like best right from your TV.

Entertainment

All your favorites in one place.

You can access Apple TV, Netflix, HBO Max and more. Choose from the latest movies, series and documentaries - all in one place.

FILMMAKER MODE

The idea of ​​the directors comes to life.

FILMMAKER MODE ™ turns off motion smoothing and other video processing methods, preserving the original aspect ratio, colors, and frame rate. It reproduces exactly the original ideas of the directors, so you can enjoy the film as much as the creators intended.

Active HDR

Up to the finest detail.

The LG UHD TV uses Active HDR to display vibrant colors and accurate detail. Enjoy your favorite movies in the same quality as the original, thanks to a variety of HDR formats, including HDR10 and HLG.

Play like a big go!

You can feel it in the middle of the action. Game Optimizer technology, fine-tuned HDR graphics and low input latency make the gaming experience faster and more realistic.

Game Optimizer

Quick and easy game setup mode.

With modes optimized for different game types, you can manage all your settings from one place: FPS, RPG, and RTS. Contrast control with black and white stabilization allows for better visibility.

HGiG

Immerse yourself in the game!

HGiG detects the performance and picture quality of your TV and then adjusts the HDR graphics for the best possible HDR gaming experience.

Low input delay

Full control without delay.

With LG UHD TVs, users can control the game completely and without delays.

Breathtaking sports experience

The LG UHD TV delivers a breathtaking match experience. Bluetooth surround sound brings the full atmosphere of a stadium to your home, while Sports Alarms always keeps you up to date on the latest news from your favorite team.

Sports alarm

Don't miss the matches of your favorite team!

Sports Alert sends notifications before, during and after matches. You no longer have to worry about missing out on your favorite teams ’big matches, even if you’re just watching other content.

Bluetooth ready for surround sound

The advantage of a tidy home.

You can easily connect Bluetooth speakers to your TV for a truly wireless audio experience. Each sound looks richer and more lifelike, giving you the ability to bring the atmosphere of a big match all over your living room.

Make the interior of your home even more stylish!

Become the home of the UHD too: With its aesthetic design of slim panel and narrow hood, this TV enhances the aesthetics of the interior design of your room.

α5 AI Processor 4K

Improve everything you see and hear.

The processor removes video noise, resulting in more vivid colors and better contrast. It scales low-resolution images to create images close to 4K. It also knows when, where and how to improve sound quality, and can create virtual surround sound for an even more immersive, cinematic experience.

4K upscaling

Watch everything in 4K.

The LG UHD TV converts 2K content into the most realistic 4K image possible, resulting in clearer details and outlines. Enjoy much clearer text and images with less noise and better contrast.

AI brightness control

Vibrant ideas for better TV.

The light sensor measures the amount of ambient light, and then the processor fine-tunes the hue rendering for optimal screen brightness. Smart Dimming Control and Pixel Compensation algorithm improves contrast, resulting in better quality dark images. Refines HDR content with a brightness adjustment that transforms darker scenes into stunningly contrasty, detailed and colorful.

AI sound

Sound that every genre deserves.

Learning from more than 17 million audio data points, the processor identifies sounds, effects, and frequencies so you can optimize sound by genre for an even more immersive experience.

ThinQ AI

A real assistant.

The LG ThinQ is here to take your TV experience to the highest level. Select your favorite voice-based assistant and control the TV with your voice; in addition, a completely new home page provides convenience and control.

New Magic Remote

It's more like a magic wand.

The redesigned, ergonomically designed Magic Remote with motion-sensing remote control is easy to hold and faster to search with its pointing-scrolling system. With built-in artificial intelligence, you can easily access services while accessing major content providers at the touch of a button. In addition, the 'Magic Tap' function is also available; with this new trick you can connect your phone to your TV.

Voice control

The center of comfort.

By recognizing simple voice commands, the LG ThinQ lets you control and manage the IoT-enabled devices in your home. *